NCAA Lifts Ban on Athlete Name, Image, and Likeness in Recruiting
NASHVILLE, Tenn. (AP) — The NCAA has decided to remove a regulation prohibiting student-athletes from engaging in financially beneficial agreements related to their names, images, and likenesses prior to joining a particular college. This announcement was made by Tennessee Attorney General Jonathan Skrmetti on Monday following an agreement reached in a legal dispute concerning this policy. Skrmetti along with several attorneys general filed a lawsuit against the NCAA regarding its prohibition on using athletes' names, images, and likenesses for recruitment, claiming that this policy breaches antitrust regulations. The suggested agreement needs to gain approval from a federal judge before it can proceed. In a statement, Skrmetti remarked, "Given the multibillion-dollar entertainment sector burgeoning from the base of collegiate athletics, those who drive this success shouldn’t be the sole individuals barred from having the chance to thrive." An NCAA spokespe...