Flavor Trumps Fiction: Impossible Foods' CEO Charts Path for Plant-Based Success Through Taste, Not Just Technology
'We have not done a good job' of getting people involved, he states. Whatever became of the prediction for plant-based meats? Around ten years back, some experts forecasted that consuming meat would quickly become outdated as plant-derived alternatives replaced traditional animal proteins. They claimed these products would rival or even exceed the flavor of popular American favorites like burgers, chicken tenders, and sausages, all while avoiding the ecological and moral issues linked to raising livestock. According to Peter McGuinness, the CEO of, things did not turn out as planned. Impossible Foods , specializes in producing plant-based alternatives for burgers, meatballs, and steak tips. Its primary rival isImpossible Foods, Beyond Meat, It went public in 2019 with an initial valuation of $1.5 billion, and quickly saw its market cap surge to around $10 billion based on several hundred million dollars in sales. Currently, with a market capitalization of a...