newsheaven

Picturing a business concept so ingenious, every competitor in your field adopts it as well. One of the greatest joys in traveling is embarking on an incredible journey that seems almost cost-free because you've used rewards points, perhaps earned from less glamorous business trips. However, do you realize that there is a particular individual from history who deserves our gratitude for this concept? That would be the late Thomas Plaskett, who was employed by American Airlines in the 1980s and is recognized as the pioneering airline executive responsible for initiating the AAdvantage frequent flyer program. As Plaskett stated way back in 1982, the main idea behind implementing a loyalty program was to “ efforts to create brand loyalty within a commodity market .” The circumstances were distinct in those days. Now, I may have some reservations about the claim that Plaksett conceived the concept out of nowhere, considering we've examined how Southwest Air...