Eagles Names Brazil a Key International Market
The Philadelphia Eagles stand as one of the NFL's benchmarks of excellence, and on Monday, their commitment to continuous innovation and out-of-the-box strategies was once more recognized. The The NFL had earlier declared that four additional International Home Marketing Areas would be introduced. (IHMA) had been approved, with the Philadelphia Eagles Granted entry into Australia, New Zealand, and Ghana—the inaugural NFL team to venture into an African marketplace. The initiative originally comprised 19 squads, providing access to 30 IHMAs spread across 10 nations up till Monday. Overall, 29 teams will join the initiative spanning 21 different countries—up from the previous count of 25 teams in 19 countries slated for next year—as the NFL remains committed to expanding globally and reaching an even larger fan base internationally. The Eagles have been granted Brazil as part of the NFL Global Markets Program. The organization is now able to pro...