newsheaven

Ram Krishnan's task of saving Pepsi-Cola begins extremely early in the day. During a recent visit to San Antonio, the executive overseeing PepsiCo’s beverages in the U.S. started early with a 5 a.m. session alongside the regional sales force just as dawn broke. This was immediately succeeded by an 7 a.m. roundtable gathering involving various management personnel. By 8 a.m., they were out on the streets. They divided themselves into four groups and began their visits to various stores such as Walmart, Dollar General, Circle K, 7-Eleven, along with four additional locations. Armed with scorecards, they navigated the store aisles checking for several things: whether the shelves were fully stocked; if the appropriate PepsiCo beverages were prominently displayed; how was the variety of products arranged; did the shelf labels meet expectations; and finally, what condition was the beverage cooler near the cash register in? After assuming control of PepsiCo’s crucial U.S. bever...

On Monday, PepsiCo declared its intention to purchase Poppi, a prebiotic soda label, for $1.95 billion. This move comes as the leading food and drink company aims to capitalize on the increased customer preference for health-conscious items. The agreement encompasses estimated pre-tax cash savings of $300 million, reducing the effective buyout cost to $1.65 billion. This transaction forms an integral part of Pepsi’s plan to broaden its range of “healthier” product choices. PepsiCo CEO Ramon Laguarta stated on Monday that the corporation has been transforming its range of foods and drinks over several years through brand innovations and “carefully planned, strategic purchases” aimed at providing better options for their customers. Coca-Cola enters the prebiotic drink market with Contender as 'gut-healthy' sodas become increasingly popular. Laguerta emphasized that nowadays, consumers are particularly looking for options that match their wa...

In recent years, the food and beverage sector has seen significant success with items that offer a flavor profile distinct from what they appear to be. Consider the sharp rise in the popularity of plant-based meats as an instance. Related: Home Depot CEO warns of an escalating issue Beyond Meat, Impossible, and several new entrants have made waves in supermarkets and restaurants, providing vegetarians, vegans, health-focused consumers, and adventurous foodies with the chance to enjoy a meat-like experience without actually consuming animal products. A majority of these items are crafted using an assortment of botanical sources such as legumes, coconut oil, and peas. Achieving the texture, flavor, aroma, and visual resemblance to conventional ground beef used in burgers requires significant scientific effort; however, nowadays almost all supermarkets and quick-service eateries carry this product. Alternative sodas are rapidly gaining popularity. Likewise, bever...