Matcha Crisis Hits Redding Cafes as Japanese Demand Soars
There's a shortage of matcha. The Japan Times In February 2025, reports indicated that the worldwide demand for matcha caused "an unparalleled pressure" on Japan’s tea sector in the previous year, with expectations of a similar situation continuing into this year. The supplies ought to be replenished this month; however, the report indicates that this will not address the issue over the longer term. At Redding's Croffle Craze Cafe, employees utilize organic matcha sourced from Japan for crafting their beverages and confections. Supawadee Sukbanthoeng, who owns the café, informed KRCR that they have implemented restrictions on the quantity that can be ordered, and the prices have increased by approximately 50%. Sukbanthoeng stated, "They inform us that we aren't allowed to place large orders with them." He further explained, "Previously, we could order three cases, but now they mention that you're limited ...