newsheaven

Ram Krishnan's task of saving Pepsi-Cola begins extremely early in the day. During a recent visit to San Antonio, the executive overseeing PepsiCo’s beverages in the U.S. started early with a 5 a.m. session alongside the regional sales force just as dawn broke. This was immediately succeeded by an 7 a.m. roundtable gathering involving various management personnel. By 8 a.m., they were out on the streets. They divided themselves into four groups and began their visits to various stores such as Walmart, Dollar General, Circle K, 7-Eleven, along with four additional locations. Armed with scorecards, they navigated the store aisles checking for several things: whether the shelves were fully stocked; if the appropriate PepsiCo beverages were prominently displayed; how was the variety of products arranged; did the shelf labels meet expectations; and finally, what condition was the beverage cooler near the cash register in? After assuming control of PepsiCo’s crucial U.S. bever...

On Monday, PepsiCo Inc. announced plans to acquire a soft-drink firm for approximately $1.7 billion. This company gained significant traction through social media after appearing on "Shark Tank." By making this move, PepsiCo aims to attract younger consumers such as millennials and Generation Z by offering more health-conscious products. PepsiCo intends to leverage Poppi's appeal as a "healthier alternative" soda brand, providing prebiotic beverages that contain fewer than 5 grams of sugar per serving. At a selling price of $1.7 billion to Pepsi, the company is paying approximately 4.2 times Poppi’s revenue of $391 million from the last 12 months. "We find this agreement sensible as we think PepsiCo’s operations within the North American beverages sector could further enhance Poppi’s availability," stated TD Cowen analyst Robert Moskow, maintaining his "hold" recommendation for Pepsi. He also noted that 'functional soda...

On Monday, PepsiCo declared its intention to purchase Poppi, a prebiotic soda label, for $1.95 billion. This move comes as the leading food and drink company aims to capitalize on the increased customer preference for health-conscious items. The agreement encompasses estimated pre-tax cash savings of $300 million, reducing the effective buyout cost to $1.65 billion. This transaction forms an integral part of Pepsi’s plan to broaden its range of “healthier” product choices. PepsiCo CEO Ramon Laguarta stated on Monday that the corporation has been transforming its range of foods and drinks over several years through brand innovations and “carefully planned, strategic purchases” aimed at providing better options for their customers. Coca-Cola enters the prebiotic drink market with Contender as 'gut-healthy' sodas become increasingly popular. Laguerta emphasized that nowadays, consumers are particularly looking for options that match their wa...