Costco vs. Sam’s Club: Unveiling Shoppers’ Incomes, Spending Habits, and Frequency
At first glance, Costco and Sam's Club share many similarities. Taking a closer inspection uncovers significant distinctions in the customer demographics of these two brands. For instance, according to Numerator data, affluent city dwellers are more prone to being part of Costco rather than Sam's Club. At first glance, Costco and Sam's Club appear quite similar. Each one serves as a large warehouse filled with stacked displays offering products at discounted rates. They both require an annual membership for customers to avail themselves of these savings. Both were direct competitors. inspired by the forward-thinking entrepreneur Sol Price 's original club stores. Yet, upon examining consumer data more closely, significant distinctions emerge regarding the demographic characteristics of customers for these two brands. To begin with, the average Costco customer spends almost double what they would at Sam's C...