Firm targets 3m Nigerians for dental care

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Pepsodent, a toothpaste brand and product of Unilever, has unveiled its dental health campaign themed 'Talk to A Dentist'. The campaign aims to reach 3m Nigerians this year, surpassing the 2024 reach of 2.4m.

Speaking at a joint press conference organized by Unilever Nigeria and the Nigerian Dental Association (NDA), Brand Manager, Pepsodent, Mary Akindola, stressed the need to instill good oral hygiene habits among children by ensuring they brush day and night for at least 2 minutes.

She further disclosed that part of the brand's mission was to drive behavioural change among Nigerians by ensuring that brushing twice daily becomes a universal habit.

Akindola described good oral health as a fundamental human right for everyone, regardless of socioeconomic status or location.

'According to the World Health Organization (WHO), about half of the world's population suffers from oral health conditions, ranging from mild to severe cases. Yet, many do not take action until their condition becomes critical. One of the most prevalent oral health issues is tooth decay, with an estimated two billion adults silently battling cavities. If left unaddressed, these cases have long-term consequences.

In 2025, our goal is to expand Pepsodent Schools Program to reach 2.7m pupils while dental camps activations are projected to reach 300,000 Nigerians, targeting key regions in the North, West and East,'' she said.

Speaking further on the plans, she revealed that Pepsodent and Nigerian Dental Association have scheduled dental camp activations across 20 states in Nigeria and the FCT.

She explained that the activations, which would afford people from various communities to participate in oral hygiene education, dental screenings and dental treatment, will take place in 5 locations in South-West, 8 locations in the East and 7 locations in the North.

Provided by SyndiGate Media Inc. ( Syndigate.info ).

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