Why Adults Are Loving Kids' Meal Deals: The Surprising Trend

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For many years, fast food has served as a shared constant in American culture.

Regardless of whether you were wealthy, impoverished, or somewhere in between, you could always rely on finding a speedy and affordable meal at places like burger joints, fried chicken restaurants, or taco shops.

Nowadays, fast food remains quick. Nevertheless, numerous people contend that it is no longer inexpensive.

Boosting your grocery savings: Advice for purchasing the most cost-effective items

According to data collected by FinanceBuzz Fast-food menu prices have increased by 39% to 100% over the last ten years, surpassing inflation rates. The cost at McDonald’s has doubled; Popeyes’ prices have gone up by 86%, and Taco Bell’s prices have surged by 81%.

The financial news outlet reported that inflation has increased by 31% since 2014.

At many fast-food establishments, a meal combo typically ranges from over $10 up to around $20. As a result, an unexpected shift is occurring; more grown-up patrons are choosing children’s menus instead.

Based on data from an industry research firm Circana In 2024, the number of children’s meals ordered by adults increased by 28% when compared to figures from 2019. This serves as another data point, indicating The Wall Street Journal mentions The review ratings for children’s meals on Yelp were higher in December 2024 compared to any month since 2019.

"It’s gratifying, more affordable, lower in calories, and occasionally there’s a small prize or treat," said C.J. Person, a former educator from North Carolina, to the Journal.

Can grown-ups officially order children’s portions? Technically, they're not supposed to. Although most eateries implement an age restriction for such deals, these rules are seldom put into practice.

Another element potentially fueling this shift could be attributed to the surge in popularity of GLP-1 medications like Ozempic and Wegovy. These drugs decelerate digestion, enabling individuals to experience satiety for extended periods. pushing adults As reported by the Journal, moving towards smaller portion sizes.

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